Footer

The footer is the bottom section of an email where additional information and functionalities are typically included. It commonly contains essential elements like the unsubscribe link, contact information of the sender, physical address (required by laws like CAN-SPAM), links to manage subscription preferences, social media links, and sometimes legal disclaimers or company information.

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A

A/B testing

A

AMP for Email

A

API

A

Alt Text

A

Analytics

A

Audience

A

Automations

B

Best practices

B

Blacklist / Blocklist

B

Bounce rate

B

Bounces

C

CAN-SPAM

C

CCPA (California Consumer Privacy Act)

C

CPC (Cost Per Click)

C

CPM (Cost Per Mille)

C

Call to action (CTA)

C

Campaign

C

Campaign editor

C

Churn rate

C

Click rate

C

Click through rate (CTR)

C

Contacts

C

Content

C

Conversion rate (CVR)

C

Custom fields

D

DKIM

D

DMARC

D

Deliverability

D

Delivery rate

D

Double opt-in

D

Drip Campaign

D

Dynamic content

E

ESP

E

Email authentication

E

Email client

E

Engagement

E

Engagement score

E

Export

F

Feedback loop (FBL)

F

Footer

G

GDPR (General Data Protection Regulation)

G

Growth

H

Header

H

Hero image

I

IP address

I

ISP

I

Import

I

Inactive subscriber

I

Inbox placement

I

Integrations

K

Knowledge Base

L

List fatigue

L

List hygiene

M

MTA (Mail Transfer Agent)

M

MX record

M

Manage preferences

M

Migration

M

Monetization

N

Newsletter

O

Open rate

O

Opt in

O

Opt out

P

PTR record (Reverse DNS lookup)

P

Partner Program

P

Permission-based sending

P

Personalization

P

Plain text version

P

Preference center

P

Preheader text

P

Publication

R

RSS feed

R

Re-engagement campaign

R

Rendering

R

Responsive design

R

Retargeting

R

Revenue Per Recipient (RPR)

R

Revenue per email (RPE)

S

SMTP (Simple Mail Transfer Protocol)

S

SPF

S

Safelist

S

Seed list

S

Segments

S

Senders

S

Spam trap

S

Subject line

S

Subscribe forms

S

Subscribers

T

TLS (Transport Layer Security)

T

Template

T

Throttling

T

Transactional email

T

Triggered email

U

URL

U

Unsubscribe

W

Webhooks

W

Welcome email

W

Whitelist