Permission-based sending

Permission-based sending refers to the practice of sending marketing communications only to individuals who have explicitly given their consent or permission to receive those messages. This consent is typically obtained through opt-in methods, where subscribers actively sign up or agree to receive emails from a sender.

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A

A/B testing

A

AMP for Email

A

API

A

Alt Text

A

Analytics

A

Audience

A

Automations

B

Best practices

B

Blacklist / Blocklist

B

Bounce rate

B

Bounces

C

CAN-SPAM

C

CCPA (California Consumer Privacy Act)

C

CPC (Cost Per Click)

C

CPM (Cost Per Mille)

C

Call to action (CTA)

C

Campaign

C

Campaign editor

C

Churn rate

C

Click rate

C

Click through rate (CTR)

C

Contacts

C

Content

C

Conversion rate (CVR)

C

Custom fields

D

DKIM

D

DMARC

D

Deliverability

D

Delivery rate

D

Double opt-in

D

Drip Campaign

D

Dynamic content

E

ESP

E

Email authentication

E

Email client

E

Engagement

E

Engagement score

E

Export

F

Feedback loop (FBL)

F

Footer

G

GDPR (General Data Protection Regulation)

G

Growth

H

Header

H

Hero image

I

IP address

I

ISP

I

Import

I

Inactive subscriber

I

Inbox placement

I

Integrations

K

Knowledge Base

L

List fatigue

L

List hygiene

M

MTA (Mail Transfer Agent)

M

MX record

M

Manage preferences

M

Migration

M

Monetization

N

Newsletter

O

Open rate

O

Opt in

O

Opt out

P

PTR record (Reverse DNS lookup)

P

Partner Program

P

Permission-based sending

P

Personalization

P

Plain text version

P

Preference center

P

Preheader text

P

Publication

R

RSS feed

R

Re-engagement campaign

R

Rendering

R

Responsive design

R

Retargeting

R

Revenue Per Recipient (RPR)

R

Revenue per email (RPE)

S

SMTP (Simple Mail Transfer Protocol)

S

SPF

S

Safelist

S

Seed list

S

Segments

S

Senders

S

Spam trap

S

Subject line

S

Subscribe forms

S

Subscribers

T

TLS (Transport Layer Security)

T

Template

T

Throttling

T

Transactional email

T

Triggered email

U

URL

U

Unsubscribe

W

Webhooks

W

Welcome email

W

Whitelist