RealClick™
RealClick™ only counts the clicks that... count.
Some inbox providers use security software that follows every link in your email before a reader ever sees it. RealClick™ filters them out of your metrics.
Your click report is lying to you.
Corporate mail filters open every message and follow every link to scan for threats (we don't blame them). The clicks arrive in bursts, seconds after delivery, dressed up as real browsers. Most platforms count them as engagement. Then you plan next quarter on those numbers.
The scanners are doing their job. Your report should do its job too and tell them apart.
4 in 5B2B inbox clicks excluded as automated across Breaker campaigns
88.8%of exclusions carried hard evidence of automation on the click itself
On by default. In every report.
Reads the click itselfMost automated clicks give themselves away if you look closely. RealClick™ checks each click for evidence of automation, then for non-human behavior.
Nothing to set upRealClick™ runs on every campaign you send from Breaker. There is nothing to install, tag, or configure.
Side by sideEvery campaign report shows total clicks and RealClick™ together. You see the raw number and the real one.
Talk to the humans behind the robots.
Machine generated clicks are generated by inboxes used by real humans. RealClick™ means you can understand the human intent hiding behind the machine generated noise.
01A/B testsPick winners on human clicks, not scanner noise
02Sponsor reportsHand advertisers a click count that survives an audit
03Lead scoringSend sales the readers who clicked, not the software that did
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