# TruSend: the heart of email intelligence

Source: https://joinbreaker.ai/trusend

TruSend™ is Breaker's smart-sending algorithm and newsletter growth engine. It is how Breaker fills your list with the right readers at a fixed price per engaged subscriber, and how it keeps those sends deliverable.

## What TruSend weighs

TruSend takes into account more dimensions than traditional lead generation:

- Your **ideal customer profile**
- Your newsletter **content**
- Each subscriber's engagement **propensity**
- Deliverability: prospects are **99% deliverable**

## Pricing

- **Starter**: $200 per month. Add 100 new engaged subscribers each month, up to 50,000 email sends per month, 7-day trial included.
- **Custom**: $1,750 per month. 1,000 new engaged subscribers and 250,000 email sends per month, fully flexible.
- All plans include precision audience targeting, unlimited email validations, the newsletter builder, unlimited users, performance analytics, signup forms, and white-glove support.

Estimate your return with the [newsletter ROI calculator](https://joinbreaker.ai/roi-calculator.md). Frequently asked questions about how Breaker finds leads, deliverability, migration, and trials are answered on the [B2B page](https://joinbreaker.ai/b2b.md).

Get started: https://calendly.com/ben-billups/breaker