# Retargeting

Source: https://joinbreaker.ai/newsletter-glossary/retargeting

Emailing subscribers based on their past activity both in and outside the inbox. For example:

- Emailing subscribers that opened a specific campaign
- Emailing subscribers that clicked a specific link
- Emailing subscribers that visited a specific web page (e.g., abandoned cart emails)

Retargeting is one of the most powerful kinds of [personalization](/newsletter-glossary/personalization).